CASES
Bepanthen x Tattoo Story
ONLNE VIDEO CAMPAGN
For skincare specialist Bayer Pharmaceuticals, we recorded studio interviews with professional tattoo artists. Three signature characters were invited to promote Bepanthen, a tattoo care cream. Alongside Kay, Patrick and Saskia share stories from their years as experienced tattoo artists, in Saskia’s case more than twenty.
Choosing a dedicated and committed artist makes the difference between having a decent enough tattoo, or a piece for life. Just as crucial is the aftercare, as the artists all emphasize. The process of a tattoo placement is hard on the skin and can lead to a burning pain lasting several days or longer. Bepanthen solves this by cooling and soothing the skin.
CREDITS
Client
Bayer
Agency
Director
Somention
Nicky Pajkic / Sacha Giel
Danone x Hüttenkäse
SOCIAL MEDIA CAMPAIGN
An ad to make you rush to the shop and buy Hüttenkäse, nothing more, nothing less. Food maker Danone asked us to promote one of its signature brand cottages cheeses, widely available and well known in the Netherlands. The creative agency picked 30-year old celebrity journalist Jet van Nieuwkerk as the face of the campaign.
The ad was part of a national campaign to promote the product online, on traditional television channels and through in-shop offers. The aim was to make the public aware of the versatility of this type of cottage cheese beyond being just a low calorie spread for crackers or bread, for which it is known. Jet shows it to be a key dinner ingredient.