Bepanthen x Tattoo Story
ONLNE VIDEO CAMPAGN
For skincare specialist Bayer Pharmaceuticals, we recorded studio interviews with professional tattoo artists. Three signature characters were invited to promote Bepanthen, a tattoo care cream. Alongside Kay, Patrick and Saskia share stories from their years as experienced tattoo artists, in Saskia’s case more than twenty.
Choosing a dedicated and committed artist makes the difference between having a decent enough tattoo, or a piece for life. Just as crucial is the aftercare, as the artists all emphasize. The process of a tattoo placement is hard on the skin and can lead to a burning pain lasting several days or longer. Bepanthen solves this by cooling and soothing the skin.
Nicky Pajkic / Sacha Giel
Danone x Hüttenkäse
SOCIAL MEDIA CAMPAIGN
An ad to make you rush to the shop and buy Hüttenkäse, nothing more, nothing less. Food maker Danone asked us to promote one of its signature brand cottages cheeses, widely available and well known in the Netherlands. The creative agency picked 30-year old celebrity journalist Jet van Nieuwkerk as the face of the campaign.
The ad was part of a national campaign to promote the product online, on traditional television channels and through in-shop offers. The aim was to make the public aware of the versatility of this type of cottage cheese beyond being just a low calorie spread for crackers or bread, for which it is known. Jet shows it to be a key dinner ingredient.
This ad ran on national television and social media channels. Woonmall Alexandrium is one of the countries’ largest home interior centres, clustering 55 furniture shops under one roof.
To lure in shoppers, Woonmall came up with the idea to organise a lottery. Visitors were invited to send in three images. One each of their favourite kitchen, bedroom and living room. In return, they got a chance to win €10.000 worth of vouchers.
The ad ran in early september 2020 and features professional interior designer Suzanne de Jong. Woonmall aimed to bring people to the place and also establish the centre as the go-to destination for home interior and inspiration.
RTL x JINEK
On average, around half a million TV-viewers tune in to late night talk show Jinek, presented by Dutch-American journalist Eva Jinek and aired on RTL4, one of the country’s best viewed privately-run channels. Images for the introductory video, shown daily before the show, were shot by Giel Film.
Visuals and animations seen in the video are designed and made recently by Amsterdam-based production company Captain Video. The visuals needed a full overhaul with the channel switch of Jinek from state channel NPO1 to the new destination. Topics range from politics, to gossip news to daily news. The tone of the programme is serious, but laughter is allowed.